A friend of mine whom I would prefer not to mention her name was running her online store for a few years and had a steady stream of customers, but she knew she needed to reach more people.
When she heard of search engine marketing (SEM) she decided to give it a try.
She began by researching keywords that her customers might be searching for and optimizing her website for those keywords.
She then set up a paid search campaign, targeting specific demographics and geographic locations that matched her customer base.
To her delight, she began seeing an increase in website traffic and sales almost immediately. She was able to track the success of her campaigns using metrics such as click-through rate which is about the number of people who clicked on her ads, and conversion rate which is the number of people that made an actual purchase.
This allowed her to make data-driven decisions and optimize her campaigns for even better results.
She reported that her sales increased, and this is because Search Engine Marketing allowed her to target specific demographics and geographic locations, which made it possible to reach the right audience at the right time.
Businesses like that of my friend are really leveraging on SEM to increase sales.
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